Archives for November 18, 2013

The UGG Controversy: Trademarking Common Terms

trademark1Did you know those UGG boots you clamor for yearly have been, and in some places still are, the subject of a huge controversy regarding – you guess it – trademarks? Believe it or not, they are – and here’s why.

The Origin of UGG Boots

UGG boots were originally created in the early 1920’s. They were invented by Australian sheep herders and farmers to keep them warm in the cool morning hours. They were then worn by pilots during WWII, to keep warm in their uninsulated cockpits.

As far as the term goes in Australia and New Zealand, where the boots originated, the term “ugg” is a very broad descriptive term used to describe shoes made out of a particular type of sheepskin. [Read more…]